Our Recipe

At Panera Bread, we make our finest sourdough with only four main ingredients; starter, flour, water, and salt. Blue Ridge Bread’s infrastructure operates similarly. We have four main players that make up our franchise group’s upper management.

As you know (if you read below) our starter is Rick Postle. He is the owner and operator of Blue Ridge Bread. Our franchise group is divided into two regions; Mountain and Valley. The Mountain Region is home to 6 cafes stretching from the South end of Charlottesvilleto Blacksburg, VA. The Valley region is home to 5 cafes stretching from the Northern edge of Charlottesville, VA to Ranson, WV.

Russell Kidd is the managing partner of Blue Ridge Bread’s Mountain Region. Russell Kidd is Blue Ridge Bread’s flour. Like flour, Russell can take on many forms. Russell will jump in to take on just about any task. He leads his cafes to success by being clear and concise with his expectations. In his spare time Russell enjoys fishing, hunting, and building his future log home.

Peter Davis is the Managing Partner of Blue Ridge Bread’s Valley Region. Peter is the water in our organization. Water is needed to bake just about anything. Similarly Peter is needed to lead his cafes to success. Peter is an excellent public speaker. He is extremely successful at motivating his team to complete any task. In his spare time, Peter enjoys working out with his lovely wife, Linda. He also enjoys spending time barbecuing with his two daughters.

Adam Jackson, the Director of Finance and Development is the fourth key player in Blue Ridge Bread. He is our salt. Like salt, Adam has a subtle way of making a huge difference. He skillfully heads up the development of our new stores as well as oversees Blue Ridge Bread’s finances. Adam has also taken on a new role as Director of Operations for our sister Franchise, Delta Dough. Delta Dough owns and operates all the Panera Bread Bakery Cafés in the Greater Memphis region. In his spare time, Adam enjoys spending time with his wife, Kelly and one year old daughter, Lena.